Just a few areas that we analyze & test:
- Website Speed
- Usability of navigation and website architecture
- Online & Off-line Marketing effectiveness (SEO, Pay-per-Click, lead conversion rates, etc.)
Common Reasons to Audit
- Increase conversion rate of website visitors to sales
- Find breakdown in buying or sales process
- Answering questions:
- What is your website doing well?
- How is it under performing?
- Are your getting website visitors?
- Are the website visitors the right visitors (your target market)?
- Are website visitors taking the action you want them to?
- How do we get your website visitors to return?
- What can be done to fix your website.