Tag Archives: NY Times

Searching for Relevancy

Just last week, after more than a year of planning and adjusting, Google introduced a sweeping change to its search algorithm aiming to strike back against so-called “content farms” that have been increasingly spamming search results over the last few years. According to Google fellow Amit Singhal (who seems to be in the news a […]

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Google Helps the Good Guys

As all search engines are becoming more aware of the less-savory uses of link building and search engine optimization, this will thankfully make respected, transparent SEM companies like RSO Consulting and the like more prominent.

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Black Hat vs. White Hat

An effective, on-going link building campaign is an essential part of search engine optimization. But it takes dedication to the rules and ethics, as well as a substantial amount of hard work to be done properly.

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