Tag Archives: Analytics

Search Engine Jump Start Program offered by BB Creative for the month of May

Search Engine Optimization (SEO) is vital to your success. We strongly advocate creating an integrated strategy for SEO and Pay-Per-Click ad development. In May & June, we offer our Basic package, (normally $800) for a special rate:

For $450 we will:
– Register your site with Google & Bing/Yahoo
– Check for any dead links & remove them
– Add Google Analytics
– Create reports of the number of times your site has come up in search results & how many times each page was clicked
– Give Recommendations for further site updates to make your site more appealing to search engines

Are you interested in more? We are just a quick call away: (415) 830 – 6189

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Why Your Customers Abandon Your Site Before Buying?

You have a great looking site, fantastic products, and a killer shopping cart app. So why aren’t your customers buying?

Research shows that 56% of abandoned shopping carts are due to unexpected costs. If you ask your customers to pay $10.00 in shipping for a $5.00 item, they will balk. This is especially true now that shipping carriers are advertising low flat rates. Consider posting shipping costs within your product listing (i.e. Price $5.00 plus $10.00 shipping and handling). Also note from whom you must collect sales tax (i.e., “California residents add 9% sales tax”).

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Google’s Local Business Tools – how filled out is your profile?

In September of 2009 we ran a blog about great tips for the small business that are really relevant for today still:
Google’s Local Business – how filled out is your profile?

Having an accurate and complete Google Local Profile is a very important and free SEO Tool. Click here for Google’s overview of filling out your Google Local profile successfully.

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Google Tools & Products to utilize for free

Must haves:

Google Account. This always confuses people because you have an email address such as info@bbcreativesf.com and register it as a Google account. It’s not necessary (but you are welcome to do it if you have the need), to create a google email. Google emails and accounts are separate things if necessary…

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Benefits of promoting your equine business (or any Business) on Pinterest

Our sister website, BitsAndBridles.com, just published an article on the benefits of promoting your equine business on Pinterest.  Click here to read. Carol Aldridge of Equine Office Solutions writes: “Your audience is already using Pinterest on a regular basis to shop and explore their interests. So if you’ve been holding back from promoting your equine […]

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Social Media and the Equestrian Industry – who does it work for and where?

This post was inspired by a LinkedIn post by Carol M. Aldridge • called Charting A Course Through the Evolving Social Media Landscape. Below is our webmaster’s comments on this LinkedIn.com discussion: I have to say it’s different for tack stores, online tack stores, website portal horse trainers and horse facilities, etc.  I’m a web designer […]

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Pearl of Wisdom: Home Page

Pearl of Wisdom Campaign

This client has complex Drupal website that we have managed since mid-2009, and have launched new campaigns for January 2010’s National Cervical Cancer Awareness Month and Mother’s Day 2010.  Over the summer of 2010, we completely redeveloped the website while working in conjunction with their Toronto based graphic designer, Alana Vachris Aird. The new website […]

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Is Event Tracking One of Your New Year’s Resolutions?

It’s a new year and a fresh start. For some, that means resolutions and goals for 2010. Okay. I realize that dropping a few pounds and not smoking are ideal resolutions but what about goals for your website? To me, setting up a goal would be just as easy as not touching that piece of […]

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I Have the Analytics Data, Now What?

Every business entity today is faced with a problem (or two), whether related to an internal process or customer. Analytics offers up part of the solution by providing us with the intelligence to understand and address the problem while benefiting the customer in the end.  Yet, the data offered up by web analytics providers like […]

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AdWords & Analytics are Even Closer

The on again, off again relationship between Google AdWords and Google Analytics has taken another turn in the search engine soap opera but this time for the better. Google has recently announced that it is possible to import goals and transactions from Analytics into AdWords. This is a significant move in the relationship. Think of […]

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