Articles
- Linking's Holy Grail: The Passively-Obtained Backlink
By Eric Ward - Search Engine Guide - The search engines love passive links like this. Why? Because they can trust them.
- The Secret Sauce in Web Site Marketing
By Scottie Claiborne - Search Engine Guide - The truth is that many websites just need more descriptive copy. The professional that most people think they can do without - the copywriter- is the one who can have the biggest
- Optimize for "Returning Customer" Keywords
By Tansy O'Bryant and Mark Schurtman - Search Engine Guide - After collecting a year of data, Colleen's SEO firm noticed that repeat customers usually returned to her site not by typing the URL into the address bar or book marking but by searching on the name of her website. Colleen optimized the name of her website for a select set of pages on her site that she would most want her returning customers to see. By using this strategy Colleen created “membership” without having to develop private log in/password driven components to her site.
- Search Engine Marketing FAQ - Robots.txt and Domain Names
By Jill Whalen - Search Engine Guide - Jill Whalen continues answering frequently asked questions about search engine marketing by tackling the idea of robots.txt files and new domains.
- The Content Providers: How Much To Bid for Traffic?
By Sean Donahoe - Search Engine Guide - While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign.
