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Wishing you a great Thanksgiving Holiday!
by Rob Sanders
Truth be told, the success of any web site will depend on more than just design. Besides, just having a web site isn’t good enough anymore. If a business is spending money on a web site, shouldn’t there be some talk about a return on investment? With no cookie cutter approach to count on, we can take a look at some guidelines for establishing goals to measure that return.
Before you even start the design and development of your web site, ask what you want to accomplish with your web site and what type of desired result you seek not only for you but also for your visitors.
>> Read Rob's full check list for crafting website goals!
by Rob Sanders
One look at an analytics dashboard and one can come away feeling lost or anxious to get answers. Ah, but therein lies the key: Intelligently interpreting, disseminating and utilizing the data to derive at conclusions and decisions. Otherwise, the information becomes useless. Here are some suggestions on dealing with your data. >> Keep Reading
- Invest in the analysis, not the technology
- Establish Goals
- Test and tweak then test some more
- Patience is a virtue
- >> Read the whole list
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