BB Media Services October 2006 Newsletter:
a GirlVentures’ instructor who has witnessed the transformative nature of outdoor adventure programming.
Participants enjoy a gourmet breakfast and the beautiful views of the San Francisco Bay from the Bankers Club of San Francisco, located on the top floor of the Bank of America Building.
Did you know? BB Media offers website surveys!
BB Media is always available to set up a survey for you. We can create the questions, email all your list and analyze the data. All you have to do is read the report! Here are some terrific ways to use a website survey:
Use #1: To survey clients what they think of your e-commerce website. What in the order process do they find confusing?
Results from feedback: Higher conversion rates and higher per order sales.
Use #2: Ask website visitors what they think of your website.
Find out the information people read most often on your website.
Results from feedback: More frequently updated content to the parts of the website that people read. Visitors will return to your website more often which will generate higher sales and greater customer retention.
Click here to read more: http://www.bbmediaservices.com/web-design-services/survey.shtml
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For a New Site, PPC First, Then SEO
When setting up a new online business, one should plan on using both Pay-Per-Click (PPC) ads and Search Engine Optimization (SEO). By using PPC first, you can get traffic quickly, test the effectiveness of your website, and get an idea of its conversion rates. Once you are satisfied with the conversion rate of the website, you then reduce marketing costs by working on SEO. Here are the steps that can lead to a Internet marketing strategy that minimizes risk and cost.
First, plan your initial Internet marketing budget and set measurable goals for your campaign. Your budget should be large enough ($1,000 or more for PPC marketing) to get enough traffic to ensure statistically significant results. Your goals should be not only sales, but also inquiries, such as feedback forms, e-mail subscriptions, and phone calls. Your measurable goals should be reasonable; you don't need to make a profit. Expect that you will need to improve your website's effectiveness.
To read the rest of this article please visit: http://www.bbmediaservices.com/newsletter/09-2006.shtml
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5 Tips Column: Taking Your Small Business Online
Brought to you by SCORE "Counselors to America's Small Business."
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Partner Profile: Karen Noreen & Basket Wares
We all like to feel appreciated. We all like to do business with people we feel comfortable with and enjoy the time we spend together. Creating that special rapport with your customers that results in repeat business is one of the most important aspects of growing your client base.
One of the easiest ways to do so, is to simply say, “thank you for your business!”
Make your customers feel appreciated. Whether it’s a verbal expression of thanks or an actual thank you gift, make sure they know you’re glad to have them as a customer. If they feel good about working with you, they’ll keep coming back for more and also recommend you to their associates and friends – which turns into new business for you.
Which leads to saying thank you for that referral you gave me last week! Or congratulations on your new promotion or new home or new baby……get well soon….thanks for helping me with that huge project we had last month…. thank you for a job well done. The fact that you take the time to acknowledge an important occasion in someone else’s life is very much appreciated – and it makes you feel good, too!
Basket Wares specializes in corporate gift giving and can help you look good in front of your customers. Gift baskets can be created for any occasion and for just about any price. Best of all, it’s convenient. You don’t have to leave your office or your home – just call and your gift giving needs are fulfilled!
Of course, it’s never too early to place your orders for Holiday Gifts for your clients. Say Thank You for Your Business and Happy Holidays with a gift from Basket Wares.
415-453-8728
www.basket-wares.com
BB Media would also like to congratulate Karen Noreen, owner of Basket Wares. She was recently asked to represent small businesses and be a member of the San Rafael Chamber's Board of Directors.
Think of Basket Wares for your 2006 Holiday Gifts!
Visit their website: http://www.basket-wares.com
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Visit our website: http://www.bbmediaservices.com
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