BB Media Services September 2006 Newsletter:

Read our newsletter online: http://www.bbmediaservices.com/newsletter/08-2006.shtml

Website: www.BBMediaServices.com
Email: Info@BBMediaServices.com
Phone: 415.459.5906

Virginia Chatham is teaching classes at the Creative Business Institute and her next course is on October 16th.

"Small Business, Impressive Website"
Instructor: Virginia Chatham
Monday, October 16 (7-9pm) [Homestead Valley Community Center, 315 Montford Avenue, Mill Valley]

You will leave with:

Click here to learn more!

$10 off any class when you use the coupon code "Virginia1"
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Girl Ventures Breakfast: November 2, 2006

GirlVentures breakfast is around the bend. Would you like to attend? BB Media has reserved a table. Please let us know and we will put you on our list!

Now in its seventh year, the Empower Girl Power Breakfast provides an introduction to GirlVentures’ innovative programs.  Attendees will experience the “courage stories” of four to five GirlVentures alumnae girls, ages 12 to 17, see the power of GirlVentures’ programs through a multimedia presentation, and hear from a GirlVentures’ instructor who has witnessed the transformative nature of outdoor adventure programming.

Participants enjoy a gourmet breakfast and the beautiful views of the San Francisco Bay from the Bankers Club of San Francisco, located on the top floor of the Bank of America Building.

Want to learn more about GirlVentures? Click here!

Thursday, November 2, 2006
7:45am- 9:00am
Program to start promptly at 8:00am

Bankers Club of San Francisco
Bank of America Building
555 California Street, 52nd Floor
San Francisco, CA

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For a New Site, PPC First, Then SEO

When setting up a new online business, one should plan on using both Pay-Per-Click (PPC) ads and Search Engine Optimization (SEO). By using PPC first, you can get traffic quickly, test the effectiveness of your website, and get an idea of its conversion rates. Once you are satisfied with the conversion rate of the website, you then reduce marketing costs by working on SEO. Here are the steps that can lead to a Internet marketing strategy that minimizes risk and cost.

First, plan your initial Internet marketing budget and set measurable goals for your campaign. Your budget should be large enough ($1,000 or more for PPC marketing) to get enough traffic to ensure statistically significant results. Your goals should be not only sales, but also inquiries, such as feedback forms, e-mail subscriptions, and phone calls. Your measurable goals should be reasonable; you don't need to make a profit. Expect that you will need to improve your website's effectiveness.

To read the rest of this article please visit: http://www.bbmediaservices.com/newsletter/09-2006.shtml

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5 Tips on Running a Website

  1. Find ways to attract customers. Link up with a variety of search engines so that when potential customers are searching for your product, they’ll find your company listed.
  2. Make it easy for people to “navigate” your site. Hire a good website designer.
  3. Help customers trust you. Provide information on the company’s history, mission, and values.
  4. Enable customers to get in touch with you easily—via email, phone and regular mail—and respond promptly.
  5. Provide top customer service along with the speed and good prices that technology offers. Think about how you will keep customers coming back.

Brought to you by SCORE "Counselors to America's Small Business."

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Partner Profile: Matthew Kabak

Trademarks Are Essential to Protecting Your Brand Recognition

Are you concerned that a competitor may be stealing your brand or business name?  Trademark enforcement is an important part of protecting your valuable business assets.

A trademark or service mark is any word, mark or symbol used for commercial purposes to identify a product or service.  It is indeed an invaluable business asset, as consumers directly associate your trademark with the quality of your services and products (i.e. your brand). Valid trademarks protect your advertising investment and brand recognition.  Thus, whether it is your company name, logo or the name of your flagship product, it is important to secure your rights by identifying and protecting your trademarks.

Many business owners are surprised to learn that without proper trademark protection, enforcement and continuous use, they are at risk of losing their valuable trademark rights.  Use of the ™ symbol is one appropriate and effective way to notify the public that your business name, product or service is your valuable protected trademark.

State or federal trademark registration and fictitious business name filings are also relatively easy ways to take the initial formal steps necessary to secure your trademark rights.  Additionally, the ® symbol should be used where the owner of a mark has received a federal trademark registration.  Even if your company only has a website, there are ways to qualify your domain name for federal trademark registration which can provide you with significant legal advantages and rights.
-http://www.mattkabak.com