BB Media Services August 2006 Newsletter:

Read our newsletter online: http://www.bbmediaservices.com/newsletter/08-2006.shtml

Website: www.BBMediaServices.com
Email: Info@BBMediaServices.com
Phone: 415.459.5906

Creative Business Institute:
Everything they should have taught you in business school!

Starting in October, Virginia Chatham will be teaching a class at the Creative Business Institute about leveraging website in small businesses for bigger sales. The Institute's holds classes covering:

"Small Business, Impressive Website"
Instructor: Virginia Chatham
Monday, October 16 (7-9p) [Homestead Valley Community Center, 315 Montford Avenue, Mill Valley]

First impressions count. If you don't have a website or if your website is "dated" (over a year-old!) it's time to revamp your web presence. In this two-hour seminar, learn the best ways to attract new clients and overshadow your competition without "breaking the bank." We'll focus on design issues and on the latest in affordable website technology (RSS, auto-responders, pay-per-click, search engines, email newsletters, etc.), give you concrete ways to implement them on your website, and measure the return on investment (ROI). You don't need to be a website expert to attend — we'll describe both high- and low- level issues. If there is sufficient time, we'll give you some feedback for your website (bring webpage printouts — there won't be internet access).

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Column: "5 tips": 5 Tips to See If Your Web Site Is Up to Snuff

  1. Simple, clear and fast—think of your homepage as a billboard. Tell them exactly what they need to know up front.
  2. Leave plenty of white space around text. A simple font on a light background works best. Separate wide blocks of text into columns.
  3. Sub-headings make for quick reading. Make sure pages are easily skimmed.
  4. Let your best customers sing your praises. Display their testimonials prominently on your site.
  5. After each update, click through your entire site. Mistakes or broken links will only send visitors away.

Brought to you by SCORE "Counselors to America's Small Business."

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Partner Profile: Coracle

How can people buy from you if they can’t find you? Five BILLION people a month search the Internet for products, services and information.  And in 2005, 70% of people looking for products or services on the Internet began their search by going to a search engine.  Amazingly, 66% of those people never went beyond the first page search results!

If you want success on the internet you’ve got to have a good website and you’ve got to be on the first page.  Coracle Incorporated specializes in first page website placement.  Simply put, we guarantee to keep our clientele listed in the first page results on the major search engines. 

Coracle’s technology involves the building, optimizing, and submission of specially crafted web-pages to the major search engines in a proprietary way that we invented called the Coracle Internet Search System ISS®.  (Coracle's ISS® achieves first page placement without breaking any rules as defined by the search engine companies.)

We guarantee specific results.  We guarantee that you will be on the first page of at least two of the major search engines (and typically, our customers place on 4-6 out of 8 of the top search engines) 95% of the time*.

Never before has it been possible to access such a targeted audience.  With search marketing you can eliminate the noise of traditional advertising, and simply be found on the internet.  Quietly, you can be waiting on the other side of the customer’s search and simply provide the prospect with your services.  The only reason we aren’t all reaping the bounty of the internet is because there are only ten positions on the first page of the search engine results.

If you need more prospects, more leads, and more business, Coracle Incorporated can put your website in front of the customers you seek.

Contact John for a Search Consultation
John I. Kitts
Internet Search and Marketing Consultant
Coracle Incorporated
jkitts@coracleinc.com
510-593-8988

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