You have a great looking site, fantastic products, and a killer shopping cart app. So why aren’t your customers buying?
Research shows that 56% of abandoned shopping carts are due to unexpected costs. If you ask your customers to pay $10.00 in shipping for a $5.00 item, they will balk. This is especially true now that shipping carriers are advertising low flat rates. Consider posting shipping costs within your product listing (i.e. Price $5.00 plus $10.00 shipping and handling). Also note from whom you must collect sales tax (i.e., “California residents add 9% sales tax”).