Meet the Team

Virginia Chatham, Founder & Creative Director

Virginia Chatham


Virginia Chatham founded BB Creative (formerly BB Media Services, Inc.) to provide small and medium sized business with results-driven web solutions. She has completed more than 100 website projects in the last few years alone. Virginia creates innovative and unique designs that interface well with complex database solutions. Her work includes web-based reservations systems, online inventory systems, and streaming video projects. She has worked with Wilderness Outfitters, Sporting Facilities, Legal, Medical and Health Professionals, and the Retail Trade, bringing active e-Commerce presence to their businesses. Virginia approaches every project from a revenue and productivity perspective. As a result, her clients experience increased profitability and efficiency through their websites.  Virginia attended Tufts and University of California, Davis, studying both Electrical Engineering and Art History to get her under graduate degree.

Virginia volunteers with GirlVentures of San Francisco, has been an Ambassador for the San Francisco and San Rafael Chambers of Commerce. She is also active in various women in business organizations.

Reggio Hearn, Director of Technology

Reggio Hearn


Reggio Hearn is the Director of Technology at BB Creative. Since Reggio has such a pulse on new technology from phones to computers worldwide, he informs the rest of the BB Creative team what is emerging and what to design websites to accommodate in the future. His expertise in software, technology, and event planning, has immensely helped with clients like NAIOP SFBA, Marin HR & JFE Network. All these websites need online registration. He continues to prove himself by lowering our technology cost while making sure we have the latest (and fasters computers to program, design and test with). He also manages the security of the network, machines and backing up protocols within the office and offsite web servers.

Previously, Reggio worked over 15 years managing IT infrastructures and event registration system software development for a wide range of companies and industry sectors including several Fortune 100 companies. He has managed projects on 6 continents and is fluent in French. Reggio graduated from the University of California Davis in 1995 with a degree in Political Science and Communications. He is active in his community and works with several non-profit organizations that benefit youth education and enrichment.


JD Thum, Senior PHP Programmer


“JD”, Jayadeep

Jayadeep (or as we call him, JD) describes his primary skill set as a PHP Programmer, JavaScript, and CSS/HTML. Honestly we have never found a Drupal, WordPress, ecommerce & PHP solution he cannot build or problem he cannot solve. JD has a humble nature and is just fun to work with. He enjoys problem solving and is highly motivated to write “beautiful code”. As part of work here at BB Creative, we inherit websites written by other coders and JD never complains when making the wrongs right of other inexperienced coders.

JD started out on his own in 2000, managing an online portal called CoolVista and a content syndication network. He has been taking up projects since 2001 and he describes his primary skills to be Javascript, PHP and Web Design. He graduated in Computer Applications, in 2006 and got his Masters degree in Information Systems three years later. Over the last couple of years, he has expanded his skill set to include cross-platform mobile applications, and at BB Creative, majority of his work revolves around Drupal and WordPress.

JD likes to build information systems and automate tasks to solve problems. He believes that organisations can become more efficient by building custom systems that compliment their own processes, rather than adapt themselves to a generic program that dictates their workflow. He has also been interested in the potential of technology in bringing education to the masses, in a way that is practical. Besides solving problems, he loves his food and enjoys photography.

Kelly Connelly, Creative Director/Art Director

Kelly Connelly


Kelly joined BB Creative to help manage projects while Virginia was on her short maternity leave. She’s been such a great edition not left the team since. Kelly comes from a strong design and print background — a degree in printing, actually. She has an experienced and active career in corporate branding and marketing. From web design, exhibit graphics, to corporate ID and collateral, she adds to our mix of creative— she’s a walking design department. Her work has been with many large tech companies (Oracle, SGI, AT&T Wireless, Wells Fargo), to the mid-size and small companies needing growth and a strategic boost in their brand and marketing.

She is a Bay Area native, so she knows great people, services and resources in the area well. Kelly is a great resource for ideas and talent. You’ll rarely find her in SF in her off-time, so be sure to tap in on her secret resource list for local adventure getaways! A true Bay Area enthusiast.

Rachael Maddison, Brand Strategist & Graphic Design



Rachael is a dedicated and detailed designer who excels at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals.  She guides our clients through the brand exercises and how to portray themselves to the world all the way through completed websites.

She is the unique designer who is equally versed in the principles of design while can program any WordPress, Muse & Squarespace website to perfection while deploying a Social Media marketing campaign.  Her expertise ranges from in Web, Graphic, Logo & Package Design and full business rebranding. She has studied about both the Academy of Art University and Ashworth College.

Sara Swafford, PHP Programmer



Sara has an extensive background in programming including working as a software developer creating mortgage banking software.   In recent years, she has primarily focused on creating and maintaining websites using PHP, MySQL, WordPress, JavaScript, and CSS/HTML.

Sara loves problem solving and streamlining systems.  Her belief is that technology should make our lives easier by automating the routine and allowing us the time to focus on what is really core to our work and career.  When she is not working on websites, Sara leads a healthy active lifestyle and helps others to do the same.

Madison Saunders, Customer Service & Social Media

Madison Saunders has worked in Operations and Customer Service since 2013.  She graduated in 2012 with dual majors in Business Administration and Operations Management. She loves to help others achieve their goals and is a great team player.  You can consider her as the handyman(woman) of the virtual world.  She manages the billing and general admin work for BB Creative and our clients.  She enjoys problem solving and “helping entrepreneurs attain their goals.”

Madison also writes our company blogs, social media posts and keep quite a few eCommerce sites and their orders up to date. Completing random tasks here and there, whether longer or shorter term is something she enjoys.  Madison has also taken on the role of managing our client’s social media content calendars and writing original content for those posts.  She has really come into her own in this role and is rocking it!

Samantha Bronson, Copywriter

Samantha, copywriter


Samantha Bronson has worked in the communications field since earning a master’s degree in journalism from the Missouri School of Journalism in 1999. She’s crafted successful brochures, newsletters, web copy, and other marketing copy for companies across the country and has also written thousands of articles for a range of publications.

Her first foray into professional writing was in the world of daily newspapers, including The Charlotte (N.C.) Observer. She has also worked as communications director for a national company providing mortgage fraud solutions and, most recently, as the editor of USF Magazine, the alumni publication of the University of San Francisco. While editor, she helped lead a complete redesign of the magazine, overseeing not only the process of changing the look of the magazine, but also the re-thinking of each section and the magazine’s overall content. The result was an award-winning redesign that sparked an ongoing dialogue with readers.

These days, Samantha draws on her experience to write clear, concise marketing copy for companies of all sizes.


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