- Pages are generally better for a long-term relationships with your fans, readers or customers;
- Groups are generally better for hosting a (quick) active discussion and attracting quick attention.
Now let’s go into some details:
|Key Feature||Facebook Page||Facebook Group|
|Hosting a discussion||Yes||Yes|
|Discussion wall, and discussion forum||Yes||Yes|
|Extra applications added||Yes||No|
|Messaging to all members||Yes (via updates)||Yes (via PMs)|
|Visitor statistics||Yes (”Page insights”)||No|
|Video and photo public exchange||Yes||Yes|
|“Related” event creation and invitation||Yes||No|
|Promotion with social ads||Yes||No|
Facebook groups vs. Facebook pages by Tim Davies
- Causes from Facebook:
- Causes is an application that enables users to organize themselves into communities of action that support specific issues, campaigns, or non-profit organizations.For example, just over a year ago, a Harvard medical student created the “Campaign for Cancer Prevention” cause, which has grown to more than 4.2 million members. In addition to raising $75,000 for a cancer study at Brigham and Women’s Hospital, the cause features an active discussion board where members share stories and resources.Non-profits can use Causes to spread awareness about their work, recruit new supporters, launch fundraising campaigns, and sponsor petitions. Some large non-profits will launch separate causes for specific campaigns, and non-profits of all sizes will often find that users have already set-up causes in order to organize their Facebook friends to donate to the organization. Feel free to work directly with existing causes or start a new cause. Causes is the most effective organizing tool available to non-profits on Facebook. Since launching in 2006, Causes’ 30 million members have started and joined 150,000 causes, benefiting 32,000 non-profits and raising more than 4 million dollars.