Facebook Group or Facebook Page for Business?

  • Pages are generally better for a long-term relationships with your fans, readers or customers;
  • Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

Now let’s go into some details:

Key Feature Facebook Page Facebook Group
“Ugly” URLs No Yes
Hosting a discussion Yes Yes
Discussion wall, and discussion forum Yes Yes
Extra applications added Yes No
Messaging to all members Yes (via updates) Yes (via PMs)
Visitor statistics Yes (”Page insights”) No
Video and photo public exchange Yes Yes
“Related” event creation and invitation Yes No
Promotion with social ads Yes No

Other Articles:

  • Facebook groups vs. Facebook pages by Tim Davies

  • Causes from Facebook:
  • Causes is an application that enables users to organize themselves into communities of action that support specific issues, campaigns, or non-profit organizations.For example, just over a year ago, a Harvard medical student created the “Campaign for Cancer Prevention” cause, which has grown to more than 4.2 million members. In addition to raising $75,000 for a cancer study at Brigham and Women’s Hospital, the cause features an active discussion board where members share stories and resources.Non-profits can use Causes to spread awareness about their work, recruit new supporters, launch fundraising campaigns, and sponsor petitions. Some large non-profits will launch separate causes for specific campaigns, and non-profits of all sizes will often find that users have already set-up causes in order to organize their Facebook friends to donate to the organization. Feel free to work directly with existing causes or start a new cause. Causes is the most effective organizing tool available to non-profits on Facebook. Since launching in 2006, Causes’ 30 million members have started and joined 150,000 causes, benefiting 32,000 non-profits and raising more than 4 million dollars.

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